In today's podcast we explore the work of Shelley Paulson and discuss her new website focused only on equine photography. We find out the reasons for the change and the results that are coming.

If you woke me tomorrow and told me I couldn’t be a photographer or filmmaker anymore, it would be like telling me I was going to be blind for the rest of my life. Being an artist has given me eyes to see beauty in the world and people around me. My heart is to share that beauty and tell heartfelt stories with artistry and excellence.
HORSE CRAZY
As a child, I was that horse-crazy girl who would spend hours with her model horses, making up stories about them. Every horse had a name, a personality, a heart. In my youth, I spent my summers on horseback, falling in love over and over with these beautiful creatures. As soon as I was grown-up enough to buy my own horse, I bought Maggie Sue, who is still the equine love of my life. When she was younger, we competed in local shows and even won a few ribbons. Now we enjoy hanging out and going on trail rides with friends.
MY LOVES
My husband, Tracy. I am blessed to be married to a great man. He is my business partner, personal comedian, and best friend.

My dogs, Toby and Arthur. Toby is my baby and constant companion. I’m trying to raise him right, but he’s a bit spoiled. Arthur came to us as a foster dog, and decided to live out his days in our loving home. His gentle soul and passion for squeakers gives us a reason to smile every day.

My horse, Maggie Sue. I bought her when she was two and she’s now 22. She’s sweet, gentle, has a carrot addiction, and holds a dear place in my heart.

My Jesus. He’s the most kind, captivating person I know.
SHOW NOTES
Shelley's website: http://www.shelleypaulson.com

Shelley's Facebook Page: https://www.facebook.com/shelleypaulsonphotography

Mentoring: http://www.shelleypaulson.com/mentoring/

Shelley does some spend on Facebook ads with very specific target audience

Born with an affinity for horses

Horse back riding lessons at age 10

Purchased a horse as soon as she could earn the money -- 20 years ago. Still has her horse.

She had a graphic design and web design business

Hired by a construction company - started taking photos of construction sites

Struggled with the film camera learning curve

Purchased a digital rebel and kit lens and started learning fast

Started up photography business inside her other business

Undercharged for a short period and quickly realized that she needed to charge more because of the time involved.

Mostly self taught.

2006 Cheryl Jacobs workshop was a huge thing. Until that point Shelley was shooting everything and everybody. The workshop released her to being artist driven and less client driven. She cried at the workshop. Does critique and portfolio reviews with her to this day.

The ONE IMAGE that has given her the direction and focus for her work to this day was pointed out by Cheryl Jacobs during a portfolio review at the workshop.

The personal portrait showing a connection between the horse and rider is something that was gaining some steam. Prior to this it was just "show portraits" and win shots.

How to get people to show their connection. How to pose people without making it stiff.

If it bends bend it. Minimal instructions. How to help them relax and enjoy their time with their horse. Shelley explains "when the horse is inviting you into a moment" to the client. She tries not to interrupt that moment when it occurs.

Pre-consultation. Does not do a lot of phone pre consultation,