Apologetics is typically seen as a purely cerebral activity designed to convince others of the truth or, at least, of the plausibility of certain propositions, typically but not always religious. In the case of the Gospel, however, mere intellectual assent isn’t enough—not in the eyes of God and, probably, not for the typical mortal human being. To please God, we must live our lives according to the Gospel, not merely concede its truth. But living such lives to the end requires that we love God and the Gospel and find them desirable, in addition to checking off a list of required faith-statements. Can apologetics play a role in encouraging and cultivating such attitudes as well as in convincing our heads? This article maintains that apologetics can and should play such a role, and invites those with the appropriate gifts and abilities to make the effort to do so.