Ensightium

Ensightium


017: How to Make Money with a Surefire Pricing Strategy

January 04, 2018

































024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your Marketing

Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.


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023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results

Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.


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022: Win Buyers and Influence Sales with Client Segmentation 022: Win Buyers and Influence Sales with Client Segmentation022: Win Buyers and Influence Sales with Client Segmentation

Today, our Pro Tip focuses on the importance of client segmentation as a key business development and growth driver. Nicole Lewis, the president and CEO of Nicole Lewis & Associates, is a passionate client advocate and solution architect who creates high impact...


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020: Boost Your Communications with these Expert Tips 020: Boost Your Communications with these Expert Tips020: Boost Your Communications with these Expert Tips

It’s my pleasure to welcome Ryan to the Ensightium podcast. Ryan is an award-winning marketing strategist and brand consultant that transforms communications into mission-driven and results-oriented solutions for a wide array of creative projects. Ryan mixes...


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019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or Mentor

Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...


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018: Everything You Need to Know about Referrals 018: Everything You Need to Know about Referrals018: Everything You Need to Know about Referrals

Referrals are an extremely effective and cost-efficient revenue generation strategy. Yet, many business owners constantly expend countless resources focused on mass marketing in an effort to appeal to an entire market using a one-size-fits-all approach. With some...


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017: How to Make Money with a Surefire Pricing Strategy 017: How to Make Money with a Surefire Pricing Strategy017: How to Make Money with a Surefire Pricing Strategy

It’s January 2018…A new year always brings the inevitable resolutions or if you prefer behavioral modifications. Many business owners—like you and me—resolve to generate more revenue and to grow their companies. With an estimated 80 percent of resolutions likely to...


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016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your...


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015: Excellent Customer Service Should Be Your First Focus 015: Excellent Customer Service Should Be Your First Focus015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In...


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014: When It Pays to Fire Clients 014: When It Pays to Fire Clients014: When It Pays to Fire Clients

Deciding to end a client relationship is a highly stressful, intense and difficult choice that should not be made quickly or taken lightly. In fact, your decision should be made with all due consideration and with well-defined reasons. It is also important that you...


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013: Best Marketing Ideas for Spectacular Business Growth 013: Best Marketing Ideas for Spectacular Business Growth013: Best Marketing Ideas for Spectacular Business Growth

Marketing can be a daunting challenge. There are so many conflicting recommendations. And, the landscape seems to evolve daily with new digital and social media platforms. If that’s not enough, there are the issues of what to say, how to say it, where to say it,...


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012: How to Align Sales and Marketing for Breakthrough Profits 012: How to Align Sales and Marketing for Breakthrough Profits012: How to Align Sales and Marketing for Breakthrough Profits

The terms sales and marketing are often used interchangeably. However, these vital functions provide very different—and equally important—contributions to the company or organization. They’re in fact the yin-yang that cultivates customers, generates sales, and...


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011: Capacity, Cash Flow and Calculated Risks 011: Capacity, Cash Flow and Calculated Risks011: Capacity, Cash Flow and Calculated Risks

Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation. Today, we will unpack how to assess business opportunities and...


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010: 10 Awesome Lessons from the Best Global Brands Part 2 010: 10 Awesome Lessons from the Best Global Brands Part 2010: 10 Awesome Lessons from the Best Global Brands Part 2

I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed...


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009: 10 Awesome Lessons from the Best Global Brands Part 1 009: 10 Awesome Lessons from the Best Global Brands Part 1009: 10 Awesome Lessons from the Best Global Brands Part 1

In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you...


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008: Relationship Power: The Art and Science of Winning Business 008: Relationship Power: The Art and Science of Winning Business008: Relationship Power: The Art and Science of Winning Business

Today, we will focus on a mission-critical skill—relationship building—for the success and viability of your business. Having the ability to confidently and effectively engage with people in both business and social environments is imperative to successfully market...


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007: How to Improve Communications for Successful Growth 007: How to Improve Communications for Successful Growth007: How to Improve Communications for Successful Growth

In our previous episode, we discussed lead generation strategies for your business success. Now, we turn our focus to effective communication strategies that will engage your current and prospective customers. Small business owners can effectively employ the...


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006: Generating Leads Is Easier Than You Think 006: Generating Leads Is Easier Than You Think006: Generating Leads Is Easier Than You Think

Many business owners believe generating leads is a costly, low return and difficult task. By purposefully and strategically creating a lead generation plan, you can significantly reduce spend by maximizing low cost and highly effective platforms to develop a sales...


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005: Perfect Pitch: Keys to Winning More Business 005: Perfect Pitch: Keys to Winning More Business005: Perfect Pitch: Keys to Winning More Business

In an extremely competitive marketplace, creating customer value is essential for winning more business. Optimizing sales and marketing activities while employing customer cultivation, acquisition and activation strategies are significant drivers to increase sales...


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004: Supercharge Your Executive Brand 004: Supercharge Your Executive Brand004: Supercharge Your Executive Brand

Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars. When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard...


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003: How to Attract Awesome Talent with a Powerful Employer Brand 003: How to Attract Awesome Talent with a Powerful Employer Brand003: How to Attract Awesome Talent with a Powerful Employer Brand

Growing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new...


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001: Branding Matters: Unlock Competitive Advantages for Faster Growth 001: Branding Matters: Unlock Competitive Advantages for Faster Growth001: Branding Matters: Unlock Competitive Advantages for Faster Growth

Welcome to our inaugural podcast! From challenging the status quo to breakthrough innovation, here you will find actionable strategies and thought-provoking topics to educate, engage and empower you. Taking the required time to proactively and consistently manage...


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