Ensightium

Ensightium


016: Boss Up: How to Transition from Business Owner to CEO

April 27, 2017

































024: 5 Insanely Simple Questions to Boost Your Marketing 024: 5 Insanely Simple Questions to Boost Your Marketing024: 5 Insanely Simple Questions to Boost Your Marketing

Whether you're operating a small business with a few employees or you're a freelancer or solopreneur to effectively market your products and services, first get back to basics and align your marketing goals with your business strategy.


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023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results 023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results023: 10 Knucklehead Marketing Mistakes to Avoid for Better Results

Marketing is a critical part of every successful business. It’s crucial to take a strategic approach to your marketing efforts to optimize success and maximize your investment. Here are ten knucklehead mistakes that often hinder marketing success for small business owners, solopreneurs and freelancers.


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021: Ignoring Business Etiquette Will Cost You Time and Sales 021: Ignoring Business Etiquette Will Cost You Time and Sales021: Ignoring Business Etiquette Will Cost You Time and Sales

Today, our Pro Tip focuses on business etiquette and why it is important for business owners, professionals and executives to achieve greater business and career success. Joscelyn Davis, the president and chief strategist of JADE Strategies, Inc., is a highly...


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019: Achieve Greater Success with a Coach, Consultant or Mentor 019: Achieve Greater Success with a Coach, Consultant or Mentor019: Achieve Greater Success with a Coach, Consultant or Mentor

Let me briefly introduced Matt. He has coached hundreds of financial advisors for more than a decade. Following Matt's extraordinary success with helping his client achieve and exceed their goals, Matt launched his own coaching/consulting company, Top Advisor...


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016: Boss Up: How to Transition from Business Owner to CEO 016: Boss Up: How to Transition from Business Owner to CEO016: Boss Up: How to Transition from Business Owner to CEO

Do you remember the moment you decided to launch your business or to become a business owner? Do you remember the myriad of decisions you had to make? Specifically, how did you decide on your new title of president, managing partner, founder or CEO? Whatever your...


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015: Excellent Customer Service Should Be Your First Focus 015: Excellent Customer Service Should Be Your First Focus015: Excellent Customer Service Should Be Your First Focus

Customer service is personal for your clients and customers. There are many benefits when businesses provided exceptional, excellent or even good, customer service. Yet, many business owners don’t consistently focus, monitor or improve their customer service. In...


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011: Capacity, Cash Flow and Calculated Risks 011: Capacity, Cash Flow and Calculated Risks011: Capacity, Cash Flow and Calculated Risks

Growing or managing your business can be a daunting challenge. Keeping customer acquisition and opportunity costs low is extremely important for sustainable business growth and revenue generation. Today, we will unpack how to assess business opportunities and...


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010: 10 Awesome Lessons from the Best Global Brands Part 2 010: 10 Awesome Lessons from the Best Global Brands Part 2010: 10 Awesome Lessons from the Best Global Brands Part 2

I hope you have been able to incorporate lessons from last week’s episode. Today, we will continue to examine lessons from the 10 Best Global Brands. As a reminder, the 100 Best Global Brand valuations by Interbrand, a global branding consultancy, are distributed...


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009: 10 Awesome Lessons from the Best Global Brands Part 1 009: 10 Awesome Lessons from the Best Global Brands Part 1009: 10 Awesome Lessons from the Best Global Brands Part 1

In today’s episode, we will examine lessons from the 10 Best Global Brands as valuated by Interbrand, a global branding agency. The 10 Best Global Brands provide invaluable lessons for growth-minded entrepreneurs and small business owners. The lessons will help you...


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008: Relationship Power: The Art and Science of Winning Business 008: Relationship Power: The Art and Science of Winning Business008: Relationship Power: The Art and Science of Winning Business

Today, we will focus on a mission-critical skill—relationship building—for the success and viability of your business. Having the ability to confidently and effectively engage with people in both business and social environments is imperative to successfully market...


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004: Supercharge Your Executive Brand 004: Supercharge Your Executive Brand004: Supercharge Your Executive Brand

Today, we will explore the executive brand strategies used by influential CEOs to increase their top-line revenue, gain access to more deal flow and bring in bigger dollars. When you think of branded CEOs, many come to mind, including Steve Jobs (Apple), Richard...


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003: How to Attract Awesome Talent with a Powerful Employer Brand 003: How to Attract Awesome Talent with a Powerful Employer Brand003: How to Attract Awesome Talent with a Powerful Employer Brand

Growing your business is no small feat and requires several critical resources. And chief among them is highly qualified talent that can help address new client demands, new marketplace realities and modify internal processes to cost-effectively deliver new...


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002: Everything You Need to Know for Successful Branding 002: Everything You Need to Know for Successful Branding002: Everything You Need to Know for Successful Branding

In today’s highly competitive marketplace, differentiating your company, products and services is a business imperative. Oftentimes, small business owners and entrepreneurs struggle to develop sound strategies to successfully compete. Here’s where a proactive and...


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001: Branding Matters: Unlock Competitive Advantages for Faster Growth 001: Branding Matters: Unlock Competitive Advantages for Faster Growth001: Branding Matters: Unlock Competitive Advantages for Faster Growth

Welcome to our inaugural podcast! From challenging the status quo to breakthrough innovation, here you will find actionable strategies and thought-provoking topics to educate, engage and empower you. Taking the required time to proactively and consistently manage...


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