The Engaging Brand

The Engaging Brand


Latest Episodes

Show #164 - Personal Branding and Gen Y
May 12, 2008

Today I talk with Dan Schawbel about personal branding. Dan is from the Gen Y population and has used social media to build a strong personal brand. We talk aboutWhat is personal brandingIs per

Show #163 - The Science of Attracting Customers
May 07, 2008

What an interview today - full of energetic advice! I am talking to Jimmy Vee and Travis Miller who talk us through how to build a marketing campaign that attracts customers, based on th

Show #162 - How Giving Can Create Brand Success
May 02, 2008

Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the

Show #161 - Psychology of Conversations Pt2
April 25, 2008

This is the second part of the conversation I had with Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Mana

Show #160 - The Pyschology of Conversations
April 22, 2008

Today we are talking to Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Management College. Alison runs

Show #159 - Step Into the Spotlight
April 18, 2008

Today we are talking to Tsufit who provides tips on how to get noticed. I read her new book Step Into The Spotlight on a night flight back from the US. I was tired and wasn't sure I wanted to read...after

Show #158 - Escaping the Corporate Rut
April 15, 2008

Today we are talking to Eric Pennington who has written Waking Up In Corporate America and also writes the

Show #157 -Accidental Branding
April 11, 2008

Today we are talking to David Vinjamuri who has written a book of case studies on how ordinary people have created extraordinary brands -

Show #156 - The Age of Engage
April 05, 2008

Today we return to marketing and brand management, discussing with Denise Shiffman, Founder of strategic marketing and innovation consultancy Venture Essentials, how to reinvent marketing for today's co

Show #155 - A Truly Inspirational Story for Business
April 01, 2008

Today I talk with Brianne Schwantes, whom I blogged about on Success, Health and Happiness! Inspiration for Business. This is podcast about resilence, man