The Engaging Brand
Show 265 - Meaning of Radical Design
October 10, 2009
We talk about
People buy meaning not products
How to innovate with meaning
How do you interpret meaning?
How do you design something people want?
Don't sell a product, propose an idea to a customer
How often it is better not to be close to customers to d
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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