The Engaging Brand
Show #213 - Are we facing the death of the brand?
January 10, 2009
Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk aboutAre brands in decline?What do we mean by the death of a brand?What is the significance of the rise of own labels?Have b
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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