The Engaging Brand
Show #203 - Marketing and the Need to Span Silos
November 21, 2008
Today I talk with marketing expert David Aaker, who not only is the Vice Chairman of a strategy consulting firm, Prophet but also Professor Emeritus of Marketing Strategy at University of
California, at Berkeley. David has written over 100 articles and 14
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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