The Engaging Brand
Show #200 - Brand Bubbles- A Crisis In Brand Values
November 06, 2008
Today I talk with John Gerzama, the Chief Insights Officer for Young and Rubicam and who has just written The Brand Bubble. In the interview I askIs the brand bubble linked to the financial crisis?Do brands exist anymore?Has the word brand, itself, become
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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