The Engaging Brand
Show#198 - Managing the Hype Cycle
October 28, 2008
Today I talk with Mark Raskino of Gartner research who has written the book Mastering the Hype Cycle which "addresses this crucial issue of innovation adoption by presenting the
only model of its type to move beyond general observation. The Hype
Cycle has
Leeds,UK
The Engaging Brand hosted by Anna Farmery
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