The Engaging Brand

The Engaging Brand


535 - Why Your Strategy Needs A Strategy

June 17, 2015

Anna Farmery talks to Martin Reeves about how to match your strategic approach with your environment and effectively execute your strategy.


We discuss



  • What is the definition of strategy?
  • What is the art behind winning in business?
  • How there is more than technological change to consider in your approach to strategy.
  • Is classical strategic thinking relevant to the modern business world?
  • What is the renewal strategy?
  • Why your strategy is not remaining relevant for long.
  • How to choose the right strategic thinking for your business environment.