The Engaging Brand

The Engaging Brand

531- Getting PR Right For Digital Marketing

May 05, 2015

How do we turn our digital communication into high business growth?

That the question I put to Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and founder of the professional development site for PR and marketing pros, Spin Sucks Pro.

  • What is the difference between content marketing and PR communication?
  • Why does PR get such a bad wrap in the modern world?
  • Are we falling into a content marketing 'spin' mindset?
  • What is the opportunity for SMB's with PR communication?
  • What is the biggest mistake with social media for business?
  • Do we learn enough from our competitors when it comes to integrated marketing campaigns?
  • How to research your competition to improve your marketing strategy?
  • Has the media middleman disappeared or changed? How to influence the digital middleman?
  • What is the right ratio between content creation and content distribution?
  • How does voice recognition change the way you conduct your keyword research?
  • What is the future for 'spin'? Is there such a thing as 'good spin'?

Tooliers is the winner of this weeks Engaging Brand goodie bag. Tooliers was chosen from everyone who shared about the show with their followers on any social media site.