Heard about the experience economy yet don't really know what it is or how to incorporate into your business?

No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing.

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• What is the difference between great service and a customer experience?
  
• Is customer service a given and not a differentiating factor in itself, today?
  
• How can you attach an economic value to the customer experience?
  
• How to create an engaging customer experience.
  
• How to measure customer sacrifice.