How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.

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• Is the LGBT a specific market - should we treat it differently?
  
• Aren't the same marketing techniques relevant to any target market?
  
• Why LGBT marketing is about just making everything pink!
  
• Tips for LGBT marketing that shows authenticity.
  
• The importance of self confidence in marketing.
  
• The power of social networking within LGBT marketing.
  
• How Facebook is a great geo targeting tool.
  
• The importance of partnerships in LGBT marketing.
  
• Is the LGBT spending higher per person?
  
• How marketers can get it wrong?
  

Remember you can grab a copy of From Busy-ness to Business in 30 Days! (Social Mastery Book) - the ebook that accompanies this show.