The Engaging Brand

The Engaging Brand


Show 503 - Maximising E-learning for Marketing

September 14, 2014

E-learning is on the rise but how do we make the most of this new channel for marketing purposes from the guys at Duarte.com


  • How e-learning is growing as both a marketing and training tool.
  • The challenges of taking an offline process, online.
  • How to add personality to the e-learning experience.
  • Development of an e-learning experience
  • How do you add energy to an e-learning experience
  • How e-learning can be used for lead generation.
  • How external e-learning offers are a valuable employee training tool.
  • How to create a story to tell for your e-learning course.
  • The balance of time investment between concept and testing.
  • What are the lessons that Duarte have learned for next time.