Our customers are using the web to research before buying, so how do we ensure it is our fantastic website that Google chooses to show our potential customers?

Kris Reid from Ardor Media joins me to discuss:

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• What is a backlink and why are backlinks important to increase Google ranking?
  
• How does Google rank websites for search results?
  
• What is the importance of Panda and Penguin updates to the Google search results
  
• What is an unnatural back link and how does it affect your Google ranking?
  
• What is negative SEO?
  
• The value of guest posting for SEO to increase Google ranking?
  
• How do you reach out to other sites to gain valuable backlinks?
  
• How to use testimonials to increase google ranking.
  
• The relationship between traditional media sites and social media for SEO.
  
• How to use University resources to create strong backlinks.