The Engaging Brand

The Engaging Brand


Podcast 496 - Defining Your Business Model

July 28, 2014

Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model?


Karan Girotra, Professor of Technology and Operations Management at INSEAD joins Anna Farmery to talk about The Risk-Driven Business Model


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  • Should business risk drive your business model?
  • How to innovate by using a better risk model?
  • Is risk management a mindset or a management process?
  • The 4 W's of defining your perfect business model.
  • What decisions should be made before designing your business model?
  • How to set your business vision specific enough to succeed but flexible enough to exploit new business opportunities.
  • How do you recognise internal risk to your business model?
  • Why a business model audit is important for your company.
  • Does a business model have a shelf life?
  • The barriers to business model transformation.
  • Why small businesses are even better placed to adopt a business model.