Podcast 494 - How Do We Create "Sticky" Branding

The Engaging Brand

July 13, 2014

Why a brand or branding is about what you believe your customer experience to be.
As a small business isn't it about just getting things done rather than business visions, missions and strategic direction? Isn't that corporate speak?
Thinking about sticky branding and how they achieve something different in customer experience.
Are words undervalued? How web copy plays an important role in creatingÂ sticky branding.
How to explain what you do in 10 words or less and reduce your bounce rate.
Quick tip on understanding your unique selling point.
How to determine your market niche.
How the role of the small business owner's personality can be at the core of sticky branding.

Leeds,UK

The Engaging Brand hosted by Anna Farmery