Understanding website conversion optimisation - in simple terms!

How to combine the art and science of conversion optimisation.

The concept of First Reaction - How does the site make me feel?

How customers scan our page to assess if it fits their needs.

What kind of emotion do you want people want to experience?

The idea of the golden ratio for website optimisation.

The importance of a website headline.

Will the visitor gain more by investing more than 5 seconds on your site?

What philosophy can teach us about website conversion.