The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips.

Anna Farmery talks to Mark Penson, CMO of Survey Anyplace. The show covers

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• What is the definition of modern market research?
  
• Is mobile market research more independent than customer focus groups?
  
• Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
  
• Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
  
• The importance of providing a customer incentive to fill out a customer survey.
  
• The role of gamification in market research.
  
• Are mobile surveys only valuable in real time?
  

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Remember as a listener you can download 30 Lessons on Social Leadership Powers - Anna's new ebook  is now available on Kindle.