The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and this week Anna Farmery talks to Claudio Fernández-Aráoz about the forthcoming It's Not the How or the What but the Who:  Succeed by Surrounding Yourself with the Best

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• What is the definition of talent?
  
• Where the word headhunter comes from and why headhunting does not always work.
  
• Why looking for the perfect person to fit a role is wrong - whether for a leadership role or a friendship role in your life.
  
• How interviews are a "conversations between two liars"
  
• How we need to take responsibility for our own career.
  
• How rearing calves taught Claudio a valuable recruitment lesson!
  
• The key skill of customer impact - the best skill you can show and find.
  
• Have you got a 'forestry strategy' for your company? An inertia on addressing talent problems.
  

The Listener of the Week is Jarmo Hyperionn, again from Scandanavia - thank you for your iTunes review!

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Don't FORGET that you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.