We talk about

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• Who is LinkedIn for and why it is growing as a source of referrals.
  
• What is LinkedIn? A social platform, a social networking site or a digital rolodex?
  
• What makes a great LinkedIn profile for business referrals?
  
• How to optimise a LinkedIn profile without sounding 'spammy'.
  
• The confusion between the LinkedIn profile and the LinkedIn business page.
  
• The etiquette of Linkedin.
  
• How to make your LinkedIn profile client focused.
  
• How to build your credibility on LinkedIn.
  
• Does LinkedIn work better for one sector?
  
• The power of search that LinkedIn offers you.
  
• The future of LinkedIn as a social media platform