Anna talks with Mark Schaefer about Social Media Explained and so much more...

Also my own new e-book on social leadership will be coming out this week and for subscibers to the Engaging Times you will get it for just 99p. You will receive a social business pdf today as well!

We discuss

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• Why does social media need to be explained?
  
• Is social media a cultural rather than technological revolution?
  
• How social business is about unlearning marketing techniques.
  
• Have our expectations of social media been too high or too low?
  
• What is content shock ?
  
• Challenge yourself to produce the right quality of social media rather than just a quantity of social media.
  
• Personal branding - Moving your connections from weak to strong
  
• How social media tools are easy but the social media mindset is hard.