Show 461 - Marketing in Context

The Engaging Brand

November 16, 2013

They discuss marketing in context including

Are we lazy about marketing today?
The idea of social context and how marketing has a role within that social context
Should marketing bridge the customer to the business or the business to the customer?
What is the role of marketing - activation, engagement?
What is marketing in context?
How social conversations are often based on misunderstanding.
The need for critical self analysis in marketing

And finally the listener of the week isÂ Priston Mill chosen from all the shares about the show this week - a goodie bag is all yours!

If you have any thoughts that you want to share then join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

Leeds,UK

The Engaging Brand hosted by Anna Farmery