The Engaging Brand

The Engaging Brand


Show 457 - How to Make Better and Smarter Decisions

October 20, 2013


In this episode of The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode, Anna Farmery speaks with Noreena Hertz about Noreena’s new book, Eyes Wide Open: Making Smart Decisions in a Confusing World and cover




  • Can we trust an experts view?
  • The importance of challenging an expert's view.
  • How neuroscience research shows that how we emotionally feel affects our decision making ability.
  • How the beauty industry understands the power of words and helps us make irrational decisions?
  • The impact of our memories on our decision making.
  • How to become your own expert through mindfulness and make smarter decisions.
  • How to strip bias from our decision making.
  • Are we expert managers or managers of experts?











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