The Engaging Brand

The Engaging Brand


Show 447 - Brands and the Psychology of Perception

August 11, 2013


The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...the listener of the week is Harry Boyd who receives a goodie bag for sharing about the show.


Beautiful Minds is the world's first neuro-design lab bringing together the latest knowledge in neuroscience, behavioural science and design thinking to offer brands a new way of looking at customer and client behaviours....Anna Farmery talks to Stuart Youngs about



  • Importance of perception for brands
  • Should design be a trigger for a customer behaviour?
  • What are transformational experiences?
  • How to create a social network with experience and meanigful connection.
  • How to create new narratives rather than improve business efficiency.
  • In a digital era is creativity easier or harder?


For your chance to win the goodie bag then just leave an iTunes review and you will go into The Engaging Brand flower pot!!


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