The Empire Builders Podcast

The Empire Builders Podcast


Latest Episodes

#048: Rolls Royce – Selling just the Brand.
May 11, 2022

You'll be shocked when you learn the Rolls Royce and Bentley sale details and what was sold, licensed, and protected. An epic story of Brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques t

#047: Whole Foods – How passion became an empire
May 04, 2022

Whole Foods was founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later, in 2017, Amazon bought it for $13.8B. Discover what made it attractive to Amazon. Dave Young: Welcome to the Empire Builders podcast, teaching busines

#046: Nespresso – 400 Nespresso’s drunk every second
April 27, 2022

Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to create a successful launch. Dave Young: Welcome to The Empire Build

#045: KFC – The secret 11 herbs and spices
April 20, 2022

He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.  Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took f

#044: James Watt – The marketing story of horsepower
April 13, 2022

Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques t

#043: Fox 40 – From referee to whistle entrepreneur
April 06, 2022

Ron Foxcroft launched his new business by blowing a whistle to get everyone's attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business own

#042: Wrigley’s Origin – You buy the baking powder you get the gum
March 30, 2022

How the power of premiums created an empire.  Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to ma

#041: Nike – It took them seven years to break $1M in revenue
March 23, 2022

It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses

#040: IMG – International Management Group. Who are these people?
March 16, 2022

Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with Arnold Palmer and grew a sports management empire. Dave Young: Welcome to The Empire Builders Pod

#039: Advertising Candy Bars – Why spend millions to gain 1% more market share?
March 09, 2022

It's easier to convince someone to buy my chocolate if they already buy it - the secret to why someone would spend millions advertising a $2 item. How to grow market share. Dave Young: Welcome to The Empire Builders podcast, teaching business owners