The Empire Builders Podcast

The Empire Builders Podcast


Latest Episodes

#023: Dr. Brinkley – Way ahead of his time or complete quack?
November 17, 2021

Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel.  Dave Young:

#022: Listerine – How to get the girl, by Listerine. Oh, and Axe.
November 10, 2021

It was first sold as a surgical antiseptic.  Then a floor cleaner.  Then a cure for STDs.  The real success came when they help us get the girl.  Learn how Listerine created the problem of bad breath so they could solve it.  And help you get the girl.  An

#021: VW Beetle – Hippies Endorse THE German MAN
November 03, 2021

How many people can you fit in a Volkswagen Beetle, the people's car? The current world record is 20. Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency, and adopted by the Hippies. The crazy story of the success of the Beetle and

#020: Burt’s Bees – The accountant was only?!?
October 27, 2021

They needed to become more professional.  So, what does a hippie do?  They hired a 14-year-old to manage the books.  This was before Clorox bought them for $925 million dollars.  Today, there is a Burt’s Bees Lip balm sold every second.  This is a story t

#019: Dollar General – What 75% of Americans won’t believe
October 20, 2021

You know that big yellow sign. 75% of all Americans live within 5 miles of a Dollar General. That's right, 13,000 stores. Here is the amazing story of how J.L. Turner created this Empire. Dave Young: Welcome to the Empire Builders Podcast, teachi

#018: Netflix – known for one thing; twice.
October 13, 2021

It is not the strongest or most intelligent of companies that become Empires. It is the company that is most willing to adapt. Netflix knows a thing or two about changing and growing and being know as a market leader. David Young: Welcome to The E

#017: Coke – they already had an empire, but…
October 06, 2021

Coke.  Hold on a minute.  They are already an empire.  This is a lesson on how no matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.  If you have ever thou

#016: Gaggia Espresso Machines had a problem
September 29, 2021

What to do with the oily film that formed on the top of their espresso. The result built an empire and even changed how fine espresso is judged.  This is a lesson of overcoming resistance to new innovations. David Young: Welcome to the Empire Builde

#015: An interview with a small business that applied the Wrigley formula from episode 4
September 22, 2021

Meet Rick Showers.  He does not sell gum.  He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.  New sales record after new sales record.  Learn what he is doing to grow and the lessons he has learned along the way. Cl

#014: The birth of Play-doh. A cleaning agent becomes a toy.
September 15, 2021

Play-doh, seriously, it was not a toy.  This is serious stuff.  Learn how observing how your customer is using your products can lead to new product ideas and maybe even save your company.  You will also learn the mystery of how they created the name.  Th