Max Hertan, a former 1:1 client of Itamar’s joins us for today’s episode. He touches on his journey to building an 8 figure agency, but we really dive into the meatier and more personal aspects of life and growth.

Why some avoid it, why some don’t accept a part of the process and why external missions have an expiration date for high achievers.

Max also shares his perspective on how he lives a happy life through integrity and why that requires accepting a period of uncertainty that few are willing to accept.

To learn more about Max and his YouTube channel packed with business gems go to:

https://www.youtube.com/@maxhertanyt

To watch the specific videos mentioned:

• I Spent $100k on Life Coaches… Here’s What I Learned: https://www.youtube.com/watch?v=rmAvPkZAWD0
• How to be Happier Using Tracking
• https://www.youtube.com/watch?v=xNQTGsQivpM