In this first episode Itamar takes us back to where it all started. He talks about his biggest failure in the special forces, the run in with Al Qaeda and his work with the Mossad’s top psychologist.

We dive into the three core fears, the motivation fallacy and why most entrepreneurs are unknowingly chasing fool's gold when it comes to elite sustainable performance. 

(09:35) The most impactful thing I learned from working with the Head Psychologist of the Mossad

(18:31) The Action Equation. Why most people can't take the necessary actions to get to their desired outcome and why motivation alone won't get you there

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