Are press releases still relevant in 2025? In this episode, Jenn talks with Serena Ehrlich, Director of Product Marketing at Notified, about how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how press releases are ranked, summarized, and seen by potential customers.

Learn why press releases are now showing up in AI-generated answers, how they can act as mobile landing pages, and what small businesses can do to take full advantage of this shift. From formatting tips to image file naming tricks, this episode is packed with practical advice you can apply to your next announcement.