Cracking the Code

Cracking the Code


Latest Episodes

Recruiting & Retention for Results
February 16, 2025

Making thoughtful, strategic hiring decisions is crucial for every contractor. In fact, hiring the wrong staff can cost businesses up to 30% of an employees first-year earnings! This week, Drew Camer

All About Indoor Air Quality, Part 4
February 09, 2025

Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isnt just a best practice its nearly an obligation. But h

All About Indoor Air Quality, Part 3
February 02, 2025

What if the air inside your customers homes was 100x more polluted than the air outside? Wouldnt that concern them? And wouldnt it provide you, as an HVAC professional, an important avenue to furth

All About Indoor Air Quality, Part 2
January 26, 2025

We cannot live without air its the most important thing for every single one of us. So of course its the most important thing for your customers. And one of the best ways you can serve them is by

12 Principles of Highly Successful Leaders
January 19, 2025

What is your personal vision? More importantly, what are your team members personal visions? The most engaged and productive members of any team tend to have this one thing in common: They have a per

All About Indoor Air Quality
January 12, 2025

When you walk in the home as a service tech, its not always just about determining if a units broken. Sometimes a unit seems to be functioning fine, but between carbon dioxide, carbon monoxide, alle

Payment Options That Incentivize Buying
January 05, 2025

Every business wants a customer with their ideal buying behaviors. But customers arent born with those behaviors its the businesss responsibility to incentivize the buying behavior that theyre s

Show Customers All the Ways They Can Buy
December 29, 2024

Making something comfortable and affordable is the first step to appealing to your customer. But if it doesnt make sense to them in their everyday life, they just wont want to buy. In this episode o

How to Scale Your Business, Part 2
December 15, 2024

Youre ready to scale your business, now all you need is a list of priorities. Whats first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth

How to Scale Your Business
December 06, 2024