Cracking the Code

Cracking the Code


Latest Episodes

The Psychology Behind Buying HVAC: Part 2
July 27, 2025

The best in-home sales strategies arent flashy. Dont think high-tech, think high-touch. With thoughtful, structured, customer-first selling techniques your team will close more sales without being p

The Psychology Behind Buying HVAC: Part 1
July 20, 2025

What really makes homeowners say Yes, when making HVAC purchasing decisions? Its not always about the price its about the feeling behind your purchase. Even when homeowners trust the contractor

Top 10 Critical KPIs for Contractors: Part 2
July 13, 2025

Is Your Business Focused on the Right Numbers? Not all metrics are created equaland if youre tracking the wrong ones, you could be missing key opportunities for growth. Real success comes from measu

Top 10 Critical KPIs for Contractors: Part 1
July 07, 2025

Are you measuring what really matters in your business? Achieving financial success in your business is built on understanding what functions truly move the needle. That starts with knowing which key

Building a Prosperity Mindset: Part 2
June 29, 2025

Whats holding you back from reaching your full potential in business? Success requires concentration on even the smallest processes and aspects of your company. But to truly unlock that success, you

Building a Prosperity Mindset: Part 1
June 22, 2025

What separates a struggling contractor from one who builds a thriving business? Its not just technical skills or a business degree, its mindset. A prosperity mindset doesnt just help you close more

Building Strong Customer Relationships: Part 2
June 15, 2025

Why do some techs struggle to gain traction with customers, while others using the same process consistently connect and convert? It often comes down to how they show up in the moment. The most effect

Building Strong Customer Relationships: Part 1
June 09, 2025

Why do the right words to a customer sometimes fail to produce results? Techs often start with a concept, a maintenance agreement or a diagnosis, that can often fall on deaf ears. The outcome-focuse

Drive Excellence with Performance-Based Pay: Part 2
June 01, 2025

What if your pay structure actually inspired innovation and accountability? Performance-based pay motivates your employees to do more than just complete tasksit encourages them to think strategically

Drive Excellence with Performance-Based Pay: Part 1
May 23, 2025

Does it feel like youre paying for hours worked rather than results delivered? Implementing a pay structure based on merit doesnt just change compensation structure, it changes your culture. You ins