In today’s episode, my guest is Jon Marsella, the Founder and CEO of Jasper PIM. They are an eCommerce acceleration tool that helps Shopify merchants to quickly organize, automate and syndicate their product information accurately, saving time, reducing errors, and increasing sales velocity.This is a timely conversation as many Shopify brands are planning for their international expansion in 2022.Today you’ll learn why it’s imperative to have a single source of truth for product data.EPISODE SPONSORToday's episode is brought to you by the Rewind App. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It's the trusted backup solution for over 100,000 businesses. See acast.com/privacy for privacy and opt-out information.