In today’s episode, my guest is Justin Christianson the Co-Founder and President of Conversion Fanatics. They are a full-service conversion and experience optimization company. They assist Shopify-powered brands to grow and scale through strategic testing to help understand the wants and needs of site visitors.This is a great conversation with tons of learnings about following the data and iterating until you find the winning elements.Make sure to listen through to the end to get access to a free copy of the Justins book: How To Double Your Customers, Sales and Profits With A/B Testing.WHAT YOU WILL LEARN TODAYWhy conversion rate optimization is only one part of the equation to improve marketing performance.Why revenue per visitor is an important KPI to monitor and improve.Why you need to test fast and often to effectively grow and scale.Why qualitative and quantitative data analysis is required to find the key areas of improvement.LINKS AND RESOURCES MENTIONEDConversionFanatics.comHow To Double Your Customers, Sales and Profits With A/B Testing - Get a free copy - Thanks Justin!CONNECT WITH CONVERSION FANATICSEmail: hi@conversionfanatics.comLinkedIn: www.linkedin.com/company/conversion-fanaticsFacebook: www.facebook.com/conversionfanaticsInstagram: www.instagram.com/conversionfanaticsTwitter: twitter.com/convfanatics YouTube: www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRwwEPISODE SPONSORThis episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. See acast.com/privacy for privacy and opt-out information.