Kendra Kolb Butler, founder of Alpyn Beauty, traded NYC for Jackson Hole five years ago and never looked back. Today, she’s sharing what she’s learned about skincare, the potency of plants, starting a beauty brand in Wyoming, and making your dreams a reality.

A former Manhattanite and 20-year beauty industry veteran, Kendra first created Alpyn Beauty for the clients at her Jackson Hole apothecary, Alpyn Beauty Bar. She’s led sales, marketing and public relations initiatives at leading luxury beauty companies from Givenchy and Dr. Dennis Gross Skincare to Clarins and Coty, yet her proudest achievement to date has been finding the courage to trade her high-power NYC lifestyle for (quite literally) greener pastures. The WY forests of arnica, chamomile, lavender, and sage… became the basis for Alpyn Beauty.

Alpyn Beauty is the first sustainably sourced natural skin care line formulated with wildcrafted and hand-cultivated alpine botanicals grown in the mountains surrounding Jackson Hole, WY. At the core of each Alpyn product is the PlantGenius™ complex, a proprietary blend of wildcrafted actives sustainably sourced in our home laboratory. Plants are genius—and wildcrafted ones, which have fought for their survival, and flourished and become stronger as a result, even more so.

If you’d like more on foraging/wildcrafting, check out ECO CHIC Episode 112 with Rosalee de la Foret: Kitchen Herbs, Natural Medicine, + How To Eat More Plants

Find me online! I’m on Instagram @ecochicpodcast + @lauraediez, on Facebook, Twitter, and if you’d like to check out our store closing sale, shop totallyecochic.com!