In this thought provoking interview, ECIA's President and CEO David Loftus interviews Steve Cholas for a discussion of digital transformation in the component supply chain. Steve Cholas is an industry media guru who has spent his career uncovering the pain points and misalignments between component manufacturers and distributors and developing brand solutions. Currently Steve is VP Global Business with Big Zeta, a B2B provider of technical products and solutions to enable better & easier digital transformation.