Graham Kilshaw, Founder of Lectrix, the newest ECIA Service Partner (ESP), speaks with David Loftus about B2B marketing. He explains the ramifications of putting 'problem before product', a concept that has gained considerable traction especially during the pandemic. The two discuss what permanent changes will likely stick for electronic components sales and marketing and remind listeners to sign up for ECIA's webinar on the topic, "How to Build a Problem-First vs Product-First Marketing Plan for a Components company. But More Importantly... Why You Should." which occurs March 19, 2021. To register, go to www.ecianow.org