Covid and the pandemic changed a lot about how we work, shop, go to school –and even how we workout. One of the biggest “booms” during that time was in running. Depending on the report you read, 15 to 30 percent of runners surveyed say they came to the sport during the pandemic! 

Many of them are still running, and looking for in-person opportunities to get together and run. That’s GREAT news for folks in the events business, you’d think. But there are also new challenges for the events and endurance industry. 

Tim Rhodes is president of Run Charlotte and the managing partner for the Novant Health Charlotte Marathon. Tim, welcome to the BrandBuilders podcast.