If you’re a sports fan in the Charlotte area, you’re probably familiar with the Duke’s Mayo Bowl, the Jumpman Invitational, or the ally Tipoff. 

Events like this generate MILLIONS of dollars in direct spending and local economic impact, hotel room rental, spending on food, drinks, and entertainment… as well as the millions of dollars that sports and sporting events mean for area nonprofits. 

One of the drivers behind some of that impact is The Charlotte Sports Foundation. Miller Yoho is Director of Communications and Marketing for the Charlotte Sports Foundation. He is our guest today on the award-winning BrandBuilders Podcast.