Today’s guest is Jeff Byers. Jeff is the co-founder and CEO of Amp Human, a Park City, Utah based company dedicated to creating a new and trusted category of products to help humans push their limits. Their flagship product PR Lotion gives the body more bicarbonate (a natural electrolyte) to neutralize acid in muscles which allows athletes to push harder, feel better, and go longer. And let me tell you, the stuff works. I put it on before my hard training days and every time during the workout I’m stunned by how less tired my muscles feel towards the end. PR Lotion is relied on daily by the world's best athletes including Superbowl teams, Stanley Cup Finals teams, Tour de France winners, and a broad base of athletes and adventurers. Prior to his business career, Jeff spent the majority of the first half of his life as an offensive lineman at the highest collegiate and professional levels. After being selected as the top high school football recruit in the country, Jeff went on to play at USC under coach Pete Carroll. After getting his MBA at USC, he then went on to play in the NFL for about 4 seasons spending most of his time with the Carolina Panthers. In this interview, we get into Jeff’s penchant for grit and suffering, his up and down football career, Amp Human, and thoughts on the human performance space.

Timestamps

00:02:46 Growing up playing sports in the Midwest

00:05:44 Penchant for challenge and suffering

00:08:40 Commitment to football

00:12:25 Offensive lineman position

00:16:11 Playing football and studying at USC

00:19:27 Realization of life after football

00:26:18 NFL career

00:27:58 Biggest takeaways from playing in the NFL

00:33:14 Transitioning out of the NFL

00:36:18 Working in finance and why he left finance

00:38:10 Genesis of Amp Human

00:42:00 How the opportunity came about to join the biotech company

00:44:12 The name "Amp Human"

00:45:56 Core customers and target audience

00:47:37 PR Lotion

00:54:10 Innovation at Amp Human

01:00:28 Adjusting to the pandemic

01:02:50 What excites him the most about the human performance space

01:04:54 What he wants to create/accomplish 5 years from now

01:06:12 His daily routine

01:07:44 His driving force

01:08:57 Advice around embracing adversity and challenge