Today’s guest is Matt Mullenax. Matt is the founder and CEO of Huron, a company that makes premium men’s personal care products without the premium price. Growing up, Matt was the kid with bad skin. He tried everything in order to clear up his skin and eventually found that the more premium products worked best. However, he couldn’t justify spending that kind of money on personal care products. That’s when the spark hit - to create a brand that offered products that would work just as well as super-premium brands but offered at approachable price points. Today, Huron’s products include a body wash, face wash, eye stick, and face lotion. Prior to founding Huron, Matt got his MBA at Stanford and spent several years grinding it out in the finance world in investment banking and private equity. He also spent time at Bonobos in the early days where he got to witness first-hand what it meant to build a brand around a customer. In this interview, we get into Matt’s football background, how he dealt with his skin growing up, his time in the finance world, and all things Huron and skin care.

Timestamps

00:02:13 Football background

00:07:36 Dealing with his skin growing up

00:14:30 Investment banking days

00:19:56 Time at Bonobos

00:28:18 Private equity experience

00:34:05 Spark to start Huron

00:36:42 Huron

00:48:46 The evolving men's skin care market

00:51:36 Ultimate vision for Huron

00:53:53 His daily routine

00:54:37 His number one skin care tip

00:55:27 His driving force