Drinks At Work with Sam Bygrave

Drinks At Work with Sam Bygrave


“Think outside the box.” Mitch Townsend shares tips on entering the Flor de Caña Sustainable Cocktail Challenge, and crafting a lasting career

May 18, 2023

This is a show about building creative and rewarding careers in and around the world of drinks. This episode I’m talking to Mitch Townsend, the Flor de Caña brand ambassador for Australia, New Zealand and Japan.


The Flor de Caña Sustainable Cocktail Challenge is the sponsor of this show, too, so in this episode Mitch shares some advice on what will make a winning drink in that competition, as well as his insights into the world of ambassadoring, and tips for building a big career in the bar world.


Registrations are open until June 15 for the Australian selection, and bartenders must register their cocktail creation online at www.flordecanachallenge.com. More information about the challenge can be found on the website.