My guest on this episode is Krystal Hart. In this chat we get a look under the hood of the brand ambassador life. Krystal is the national bartender engagement and trade advocacy manager at Campari Australia, and one of the leading lights of the bar scene in this country for over a decade. Krystal stepped into the brand advocacy side of the bar business in 2013 with a gig for Diageo’s Reserve Brands portfolio, but before that she worked in some of Brisbane’s best cocktail bars at the time: Sling Lounge, The Bowery, and Canvas to name but a few. After moving to Sydney as an ambassador, Krystal also used to do a couple of shifts at the much-missed Bulletin Place - she’s definitely got skills behind the bar.

Krystal capped her time working with the Diageo portfolio last year, when she finished up as the trade advocacy manager and brand ambassador for World Class off the back of staging the World Class global finals in Sydney.

She’s widely respected, super knowledgeable, and engaging to talk to — in this episode we talk about how she went from studying acting to falling in love with hospitality; we talk about what it takes to be a brand ambassador, the character traits that have led her to build the successful career she has, and her advice to anyone thinking of a career in the business.