Drinks At Work with Sam Bygrave

Drinks At Work with Sam Bygrave


Friends with benefits: how to get brands to work better for your bar

October 22, 2025

This episode of Drinks At Work explores the dynamic relationship between bars and brands in the bar industry, and features Glenfiddich and The Balvenie ambassador, Ross Blainey, and his discussions with Monkey Shoulder & Sailor Jerry ambassador Rachael Bartlett, ALM’s Shawn Elliott, and Brisbane bar owner (and former brand ambassador) Pete Hollands — it's all about how bars can get the most from their interactions with brands.