On this episode, I’m talking to Ross Blainey, the creative collaborations lead for Glenfiddich and The Balvenie. Ross discusses his unique role, which goes beyond the traditional brand ambassador duties by bringing elements from various cultural spheres such as fashion, art, and music into the whisky world. He emphasises the importance of genuine collaborations that create unique experiences, the need for flexibility and creativity in partnerships, and the significance of aligning brand values with collaborative efforts. Ross also shares insights on how to approach collaborations, even with limited budgets, and offers advice for aspiring brand ambassadors.

This chat took place at Bartenders' Weekender in Brisbane in June.