Today’s episode is an interesting panel discussion that I hosted at Paramount Liquor’s Future Proof event in Adelaide back at the start of April, with writer, YouTuber, bartender and now co-owner of Melbourne bar, Goodwater, Cara Devine — and with Sean Baxter, the co-founder of Never Never Distilling Co., a brand based in McLaren Vale and one that has been in the news recently — more on that in a moment. It’s a discussion all about how they built their brands, and there are lessons in there whether you’re wanting to develop a booze brand, open a bar, or indeed boost your career and work on — for want of a better term — your personal brand.

Never Never was in the news last week, The Shout reported that the small gin-focused distillery, a favourite among bartenders, had been wholly acquired by Asahi Beverages here. That news came through after this panel chat, obviously, so we don’t get into that in this discussion, but I guess it just highlights that Sean and the folks at never Never have done a good job of building their brand.

https://www.bartendersweekender.com/

https://www.boothby.com.au/