I’m talking to Jordan Bushell, the global brand ambassador for Hennessy — perhaps you’ve heard of this plucky, young upstart cognac brand that has only been around for — oh, 259 years?

Hennessy of course is a well-known brand, one that for many people is synonymous with cognac, and for some people that’s all they know of the spirit. Obviously I think I know a fair bit more about cognac than that, but in talking to Jordan, I got to understand that there is so, so much more to learn about cognac than I realised. I really enjoyed this chat.

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A quick note too: this episode is sponsored by Hennessy, because they want to let you know about Jordan’s upcoming visit to New Zealand and Australia this month in support of the Hennessy MyWay 2024 Challenge. It’s the fourth year for this global competition, and the’re launching in Australia and New Zealand for the first time. 

Jordan will join the Australian and New Zealand Hennessy ambassador Alex Zanarini for five masterclasses starting from Monday 15th April in Auckland, in Brisbane on Tuesday 16th, Melbourne on Wednesday April 17th, over in Perth on Friday the 19th, before finishing in Sydney on Monday April 22nd. 

Bartenders are invited to come along to an event and participate in Hennessy MyWay, a quest to discover the most innovative and sustainable cocktail creations paired with spectacular serving rituals. On offer are cash prizes of €1000 for top 50 finalists with the top 10 invited to Paris and Cognac to compete in the live final in October.

To enter the competition visit myway.hennessy.com, and RSVP to Jordan’s events at https://www.eventcreate.com/e/hennessymyway/