Build with Maggie Crowley

Latest Episodes
Why Copywriting & Storytelling Are Key To Product Management (With Drift's Dave Gerhardt)
It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode –
What It Means To Build With Your Customers In Mind (With Keap's Rob Stevenson)
In product, you always want to do more discovery, be more customer-centric, and talk to the people who are on the front lines using your product every day. But its easier said than done. And its also pretty tough to find real-life examples of what the r
The Ins and Outs of Product Marketing with Drift's Aurelia Solomon
Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why stor
How to Build High Performing Product Teams (with Fresh Tilled Soil's Richard Banfield)
On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On
Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager (With Drift's Alexa Nguyen)
On this episode of Build, Maggie and special guest Alexa Nguyen from the Drift product team talk about what happens after you write a one pager. At Drift, 'story time' is the next step in the product development cycle. It's where product managers, enginee
How to Ship Effectively with Drift's VP of Product
On todays episode of Build, Maggie sits down with Drifts VP of Product, Craig Daniel, to discuss how to ship product what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, good /
Answering Your #1 Question: What's A One Pager?
On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what's a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are
You Can’t Cherry Pick the Best Parts (and Other Product Lessons from David Cancel)
You could have a field day researching the tactics, frameworks, mental models, and processes and then apply them to building better products. But David Cancel says most of us are doing this wrong. When you're picking a role model for your product, you can
Giving Presentation Feedback as a Manager
Maggie's already given her best advice on how to deliver a great presentation. But what about enabling your teams to deliver their best presentations? That's what Maggie explores in this episode. Today, Maggie shares the five core elements she looks for i
How Great Products are Like Great Stories with Acquia's Matt Kaplan
Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquias SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across th