Today I’m joined by Jordan Williams. Jordan began his elite career with an amazing win at the opening round in Lenzerheide. The season that followed would bring new challenges for Jordan that became invaluable opportunities for personal and professional growth. In this episode, Jordan shares candidly about the highs and lows of his season, from the exhilarating moment watching Loic’s split go red in Lenzerheide, to the challenges he navigated behind the scenes. We delve into his transition to a prototype bike for 2024 and his plans to come out swinging when we kick off the season in Fort William. Tune in as we gain insights into the mindset of a champion, the resilience required to overcome setbacks, and the determination to pursue excellence in the face of adversity. So, it’s time to sit back, hit play and listen to this episode with Jordan Williams.

You can follow Jordan on Instagram @jordanwilliams17.

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Shimano

Shimano have launched an awesome new range of gravity focussed footwear that you can find at mtb.shimano.com. I've been using the highly acclaimed GF8 GTX which is a perfect flat pedal shoe for wet/cold conditions.

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Photo - Seb Schieck