Jesse Itzler only eats fruit until noon, loves Run-D.M.C., and enjoys living life “out of the box," actually, he doesn't even have a box. He cofounded Marquis Jet, the world’s largest prepaid private jet card company in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then helped pioneer the coconut water craze with Zico coconut water, which he and his partners sold to The Coca-Cola Company in 2013. He is a former rapper on MTV and he produced both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he is not running ultra marathons or being a dad to his three kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely and the couple and their 3 boys live in Atlanta, Georgia..

Follow Jesse on twitter, instagram and facebook @the100mileman

Episode at a Glance

In episode 64 of the Doc and Jock Podcast entrepreneur, ultra runner and NBA co- owner Jeese Itzler joins the conversation with Doc Danny Matta and Coach Joe Szymanek. The guys shoot the shit on a variety of topics including: training, time management, living with a Navy SEAL and why every kid should run a marathon before 18.